No Label has opened a new store in The Hague, Netherlands. The sixth brand store is a logical next step toward national physical coverage, according to the Dutch men's fashion brand. By its own admission, the menswear brand was already strong on e-commerce in the Hofstad area as well. Still, it is remarkable that No Label has chosen to expand in the Randstad. A few years ago, No Label stated that it was focusing on areas where it was not yet physically represented, such as Groningen and Maastricht. Even now, the company does not have stores there. The design of the store in The Hague is similar to that of the store in Mall of the Netherlands, where No Label opened a brand store earlier this year. The brand, focused on "smart essentials," again collaborated with S-P-A-C-E Projects, which has designed stores of Ace & Tate, Fest and Veloretti, among others. Insight Real Estate represented the landlord's interests in this transaction.
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